As ideas and designs are the lifeblood of creative businesses, infringement can be particularly costly and damaging. Creative ideas and designs that are not adequately protected could easily fall victim to infringement by potential Chinese clients or Chinese competitors.

If you are a Small or Medium-sized Enterprise (SME) from Europe operating in Creative Industries such as architectural design, product design, graphic design, web-design, brand design, photography and cinematography, writing, etc., and considering doing business in China, what is your strategy to protect your intellectual property?

Join David Chen, Associate at Hogan Lovells law firm in Beijing, and the China IPR SME Helpdesk team for:

Know Before you Go: IPR Protection in China for European SMEs in CREATIVE INDUSTRIES

Register now by clicking here.

This free, 45-minute webinar (web-based seminar) presentation on Tuesday 31 May 2011 at 10.30am Brussels time (9.30am London, 4.30pm China) is free of charge and the IP content is jargon-free, practical and business-focused. We provide real life SME case studies to illustrate the long term costs to businesses that do not take preventative action, and save time at the end for your questions.

In this session you will learn about:

• How to protect key forms of IPRs for creative SMEs such as trade secrets, know-how, designs, copyrights, trademarks and domain names.
• Practical questions such as what to do if someone asks you for samples or a proposal, or what do I do if your Chinese partner is now using your idea.
• How to conduct an IP audit.
• How to create and enforce a non-disclosure agreement (NDA), and notarize evidence for Chinese courts.
• Several real life SME case studies on furniture design, applied art, engineering design and architectural design.

Register now by clicking here.

For more information on Helpdesk webinars and the simple registration process, please visit the following link and view our 2-page Quick Start Guide. These webinars and associated materials will be in English.

The China IPR SME Helpdesk is an EU funded project providing EU SMEs with free training, materials, online resources and first-line, confidential advice on intellectual property in China. Visit our website for more information: www.china-iprhelpdesk.eu.

Title: IPR Protection in China for EU SMEs: Focus on CREATIVE INDUSTRIES
Date: Tuesday, May 31, 2011
Time: 10:30 AM – 11:45 AM CEST (Central Europe Standard Time)

After registering you will receive a confirmation email containing information about joining the Webinar. If you do not receive this please check your junk mailbox settings.

System Requirements
PC-based attendees
Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees
Required: Mac OS® X 10.4.11 (Tiger®) or newer

Space is limited.
Reserve your Webinar seat now at:
https://www3.gotomeeting.com/register/523031358