Joakim Boren of United Kingdom was Awarded: Second Prize in category Advertising for the entry entitled, " British Design 2010 ."
The jury selected PX3 2010’s winners from thousands of photography entries from over 85 countries.

Px3 is juried by top international decision-makers in the photography industry:
Carol Johnson, Curator of Photography of Library of Congress, Washington D.C.;
Gilles Raynaldy, Director of Purpose, Paris;
Viviene Esders, Expert près la Cour d’Appel de Paris;
Mark Heflin, Director of American Illustration + American Photography, New York;
Sara Rumens, Lifestyle Photo Editor of Grazia Magazine, London;
Françoise Paviot, Director of Galerie Françoise Paviot, Paris;
Chrisitine Ollier, Art Director of Filles du Calvaire, Paris;
Natalie Johnson, Features Editor of Digital Photographer Magazine, London;
Natalie Belayche, Director of Visual Delight, Paris;
Kenan Aktulun, VP/Creative Director of Digitas, New York;
Chiara Mariani, Photo Editor of Corriere della Sera Magazine, Italy;
Arnaud Adida, Director of Acte 2 Gallery/Agency, Paris;
Jeannette Mariani, Director of 13 Sévigné Gallery, Paris;
Bernard Utudjian, Director of Galerie Polaris, Paris;
Agnès Voltz, Director of Chambre Avec Vues, Paris;
and Alice Gabriner, World Picture Editor of Time Magazine, New York.