Designed in Devon members Logo Design & Marketing based in Ivybridge have provided the brand design for the controversial new mobile directory enquiry service 118 800. The service offers connections to millions of mobile phone numbers but promises not to divulge the numbers to callers. It is being launched as a national service on June 18 2009.

The inspiration for the new branding was derived from initial advertising concepts produced by Academy Award winning Aardman Animations. The new logo and full set of brand identity guidelines, including the look of the 118 800 website, was developed by Logo and is being rolled-out on a million pound plus marketing campaign, mostly utilizing online and digital media.

“_This was a really stimulating project for us,” said Logo’s 118 800 project manager, Jay Jones. _“We had to create a design that will be the central element of a massive publicity campaign and project the identity in a memorable, widely appealing style. We also had to make sure it was a logo that will compete strongly against all the other well established directory brands.”